
Peps Persson is both one of Sweden’s heaviest blues men and the single most authoritative reggae artist the country’s produced. The sleeve of his 1975 hit album Hög standard parodies the sleeve from a likewise excellent ABBA album released earlier the same year. Yet the music is intricate studio-built stuff, far from the lo-fi live aesthetic popular with Swedish lefties at the time (who hated ABBA as a matter of political principle).

The album is sung entirely in a broad Scanian dialect, including a charming cover of Bob Marley’s “Stir It Up”. That song’s Scanian lyrics are cheerfully lewd and can’t have been entirely uncontroversial at the time: Styr den opp, min lilla älskling… Kom rör ihop en liten pepparkaka / Jag har en slickepinne som du kan få smaka, “Guide it in, little darling… Come on and mix me a gingerbread cake / I’ve got a lollipop and I might just let you have a taste”.
The title track is an ornate reggae tune with accordion and strings. The lyrics are typically pro-environment and anti-consumeristic, but more enigmatically also reveal a conspiracy theory about the foodstuff industry, livsmedelsmaffian.
Dear Reader, here’s a literal translation of the lyrics to “Hög standard“.
High Standard
By Peps PerssonHigh standard
What the fuck is a high standard?Do you trust the myth about the wealthy West?
Are you feeling safe and satisfied, my friend?
Or is doubt gnawing at you like a bad tooth?
Are you feeling tricked somehow?High standard
What the fuck is a high standard?What good is your house and car
When what you’re eating and drinking
Is making you feel so sick
That you’d really just like to throw up?High standard
What the fuck is a high standard?You don’t need a colour TV
When your brain’s getting filled with PCB
And you’re slowly being poisoned in time with your breathThey’ve dropped starvation and sent it abroad
The foodstuff Mafia are having golden days
They’re stuffing us with every poison they can get their hands on
And make a fine living out of our swollen belliesHigh standard
What the fuck is a high standard?There’s nothing wrong with your appetite
But still you’re feeling like shit
But you keep on chewing and swallow your doseHigh standard
What the fuck is a high standard?Is it connoisseur fois-gras
Created just for you?
To make your chromosomes multiplyDo you believe that happiness fits in a purse of gold
Or that it’s sold in a single-use package?
Do you believe the ads, that they’re gonna make you forever young?
Are you falling for their affluence bullshit?High standard
What the fuck is a high standard?Is it buying on credit and signing slavery contracts?
Or competition and chasing status?
Until you’re hunted and stressed out and lonely and scared?High standard
What the fuck is a high standard?You’re wasting your energy
Walking around thinking you’re free
Until one day you realise that you’ve been had
Ha ha, you’ve been had
[More blog entries about music, reggae, 70s, Sweden, pepspersson; musik, reggae, 70-talet, pepspersson.]