Dr. Martin Rundkvist is a Swedish archaeologist, journal editor, public speaker, skeptic, atheist, lefty liberal, bookworm, and father of two.
So it's the 80s, Estonia is under Soviet rule, and your job is to direct movie commercials. And when you get the assignment to promote kana-hakkliha (processed chicken meat), you know exactly what it will take to make the product a big seller. You need nightmarish imagery, a heavy, psychedelic sound track and dramatic cutting. Because after all, you want to convince the viewers that anyone who overdoses on kana-hakkliha will spend days or weeks out of their freaking mind.
(Though I suppose this must be a humorous re-mix of what the real commercial looked like.)
Comments
Mmmmmmmm........processed Estonian chicken meat
Posted by: MartinC | July 29, 2008 3:38 AM
How surreal! I couldn't help but imagine plucked yet still alive chickens squawking indignantly as they slide down the steep slopes of the Extruder's hopper.
There's a reason that purveyors of processed meat normally don't display scenes of the actual processing in their TV commercials.
Posted by: Larry Ayers | July 29, 2008 5:54 AM
Aha, hackkyckling!
Posted by: kai | July 29, 2008 9:13 AM
I just got back from Estonia, I had no idea!! Great post and great blog! Thanks for everything.
Best,
Alex
Posted by: Alex Steenhuyse | July 30, 2008 7:53 AM