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Aardvarchaeology

Martin Rundkvist's blog. Archaeology, skepticism, Sweden. And books and music and stuff.

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Estonian Chicken Spam Nightmare

Category: Psychedelic
Posted on: July 29, 2008 2:51 AM, by Martin R

So it's the 80s, Estonia is under Soviet rule, and your job is to direct movie commercials. And when you get the assignment to promote kana-hakkliha (processed chicken meat), you know exactly what it will take to make the product a big seller. You need nightmarish imagery, a heavy, psychedelic sound track and dramatic cutting. Because after all, you want to convince the viewers that anyone who overdoses on kana-hakkliha will spend days or weeks out of their freaking mind.

(Though I suppose this must be a humorous re-mix of what the real commercial looked like.)

Comments

Mmmmmmmm........processed Estonian chicken meat

Posted by: MartinC | July 29, 2008 3:38 AM

How surreal! I couldn't help but imagine plucked yet still alive chickens squawking indignantly as they slide down the steep slopes of the Extruder's hopper.

There's a reason that purveyors of processed meat normally don't display scenes of the actual processing in their TV commercials.

Posted by: Larry Ayers | July 29, 2008 5:54 AM

Aha, hackkyckling!

Posted by: kai | July 29, 2008 9:13 AM

I just got back from Estonia, I had no idea!! Great post and great blog! Thanks for everything.
Best,
Alex

Posted by: Alex Steenhuyse | July 30, 2008 7:53 AM

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