Autumn is starting to get nasty in Sweden, and immediately the Fake Advertising Mom pops up on billboards and in magazines. Sometimes she’s even part of a Fake Advertising Family.
Here’s what I mean. I don’t claim 100% accuracy, but I believe I can usually tell on sight whether a woman has given birth and nursed a baby or not. It’s part of the difference between girls and women. There is also the simple issue of at what age women usually have kids in the West. So when the travel agencies want to illustrate parenthood and show us a cute 7-y-o kid being held by a really pretty, pert, skinny woman in her late 20s, I just shake my head. It’s obvious. They stick a kid model onto the lap of a grownup female model who has no kids, and sometimes they also equip the pair with a grinning hunk of a male model with good hair, playing dad.
Somewhere outside the picture frame is the kid’s real mom. She’s not in her 20s and she has given birth and has nursed and is probably not skinny, though most likely pretty too, and she has the build of a woman. During the photo shoot she’s probably sitting around with the kid’s dad whose hair is going and who isn’t skinny either. I’d be more open to buying a ticket if the ads featured real families instead.