Christian fundamentalists like to believe that homosexuality is an illness that can — and should — be cured. The factual belief is contradicted by a solid scientific consensus, and the value judgement is widely considered to be a repressive holdover from the Bronze Age.
The makers of the French orange-based soft drink Orangina seem to agree with the fundies’ unscientific belief that homosexuality can be induced post-natally in a fully formed individual. They, however, are certainly not homophobes. On the contrary, in a recent major ad campaign they invite consumers to use Orangina to “Wake the Fruit Inside!”. They go on to emphasise how gay the drink can make you regardless of geography: “Orangina’s original recipe is a well-guarded secret that offers joie de vivre to people around the world”.
I’ve had lots of Orangina over the years and I still don’t feel any stirrings of my inner fruit. This may be a case of fraudulent marketing. Or they may just have hired a really bad copywriter.