Kinky Ikea Bathrobe

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So Ikea sells this bathrobe called “Njuta”. It’s a verb, meaning “experience (intense) pleasure”, and it’s usually reserved for pretty powerful kinds of pleasure such as good food, good music, good sex. And Junior’s robe size here is Small to Medium, which goes some way towards explaining why the sticker on his new bathrobe reads:

Experience Intense Pleasure

S/M

Comments

  1. #1 Max D.
    June 9, 2010

    This reminds me of a comedy show on danish television a couple of years ago. They made fun of a box sold at IKEA named “knep” (which i guess means “trick” i swedish, but f**ck in danish).

    It’s actually pretty funny if you speak danish:

    http://www.youtube.com/watch?v=sk3YlqFdxTQ

  2. #2 Martin R
    June 9, 2010

    … or the verb pula / pule, which means “fiddle around” in Swedish and “fuck” in Norwegian.

  3. #3 Thinker
    June 9, 2010

    … and pula is also the currency in Botswana…

  4. #4 Martin R
    June 9, 2010

    Must be pretty exhausting to pay for expensive things if that’s the country’s currency.

  5. #5 Phillip IV
    June 9, 2010

    Man, I knew Swedes have mellowed somewhat since the days of the Vikings, but BDSM wear made of terrycloth? I’m afraid that’s really, really wussy. =P

  6. #6 Martin R
    June 9, 2010

    Wussy? We’re just very, very submissive. And we have been very bad boys back in the 9th century.

  7. #7 kai
    June 10, 2010

    And of course you’ll be submissive while sitting in the…comfy chair! [jarring chord]