This is priceless. There’s a line of scented candles and other spa treatment paraphernalia called Voluspa. Volu-spa, get it? Now, the firm shows no awareness of what their chosen name means. Völuspá is a long Old Norse poem in the Poetic Edda, dealing with the creation and eventual destruction (and re-creation) of the world. It’s title means “Prophecy of the Seeress”, and it’s known as one of the most majestic pieces of writing in its language. With this name, the candlemakers are either just oblivious, or they’re judging that their target market doesn’t know much about the Viking Period.

I am now going to start a bakery, marketing my pretzels as Heimskringla and my cakes as Ecclesiastes.

Thanks to Beatrice Waller for the heads-up.

Comments

  1. #1 Eric Lund
    June 20, 2013

    I’d vote for oblivious. The packaging appears to be in something resembling English, though I haven’t the faintest idea what “Santiago Huckleberry” is supposed to mean (the words have meanings separately, but you would not expect them to be paired). The other one, “Baltic Amber”, is only slightly less ridiculous. So there is no evidence in the photo that the manufacturer is Scandinavian. Even if they are, they are obviously targeting an international market.

  2. #2 Double Shelix
    June 21, 2013

    It’s surprising how many names slip past a simple google search. Two of my favorites:

    Mediocre Pharmaceuticals and Vecna Technologies. The second one might be a tiny bit obscure, but to those who get it, it’s hysterical. Ironically, it’s a healthcare company ;)

  3. #3 Neil Howlett
    June 22, 2013

    It looks like the kind of thing sold in Glastonbury in a shop with “Celtic” above the door.

  4. #4 Birger Johansson
    June 24, 2013

    Celtic norse scented candles….?

    OT: “Prehistoric rock art maps cosmological belief” http://phys.org/news/2013-06-professor-prehistoric-art-cosmological-belief.html

  5. #5 Birger Johansson
    June 24, 2013

    OT: Candles? No, burning cities (and the occasional orc).
    “The Goblin Corps” http://www.amazon.co.uk/Goblin-Corps-Ari-Marmell/dp/1616143770/ref=la_B001JSDH98_1_12?ie=UTF8&qid=1372069913&sr=1-12
    Not Pratchett, but a fun interesting story from an unusual perspective. And good fantasy with a bit of light humour is very rare.

  6. #6 Birger Johansson
    June 25, 2013

    Hmm, if the spa treatment is going to be effective, I imagine a setup with a sacred spring you must dip into to have your diseases removed. Of course, it would require a human sacrifice for each time. I suggest you summon Hellboy to put a stop to them.

  7. #7 dustbubble
    June 25, 2013

    “Santiago Huckleberry” is probably a wacky cartoon dog-cowboy with a big curly moustache, a poncho and a sombrero [directed by Tex Avery; voiced by Mel Blanc].

    By the way, I’d advise strongly about taking any of their “Ragnarøkkr” range of scented candles into a locked bathroom with you. Just sayin’.

  8. #8 Martin R
    June 25, 2013

    Haha, Bubble!

  9. #9 Birger Johansson
    June 27, 2013

    OT: “Researchers say ability to throw played a key role in human evolution” http://phys.org/news/2013-06-chimps-humans-baseball-pitcher.html
    No-brainer theory.
    “Zog throw rock, kill mammoth.
    Oops! Zog miss mammoth, kill neighbor!”

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