
Eppendorf's new ad campaign features this inexcusable yet mesmerizingly cheesy boy-band ode to something called "epMotion." Even though they are individually reminiscent of various best-forgotten members of N'Sync and Color Me Badd, the crooners satisfy the needs of a lab-coated blonde graduate student with too many 96-well plates. Girl, it's time to automate!
(Ringtones, mp3s, and screenshots available on demand. . . )


Comments
And there are folks who say that scientists are all stuffy and have no sense of humor... sigh...
Posted by: Laelaps | July 22, 2008 4:47 PM
Not only do we totally lack a sense of humor, as you've no doubt heard, we have a severely limited capability to review films. ;)
Posted by: Jessica Palmer | July 23, 2008 1:16 PM
That is totally bizarre! Funny, ROTFLMAO, but bizarre.
Posted by: Wunx~ | July 24, 2008 5:31 PM
Just for the record, this doesn't hold up alongside the hot single dropped by Bio-Rad, "The PCR Song."
http://www.youtube.com/watch?v=x5yPkxCLads
Posted by: Hungry Hyaena | August 1, 2008 11:28 AM