
Leo Burnett Agency/Prop Art Studio, MMT
This Chicago McDonald's has a giant egg billboard that cracks open to indicate they're serving breakfast (the yolk inside says "fresh eggs daily") then closes up again at lunch. How cool is that?
Via Arab Aquarius.

bioephemera is art + biology - anything and everything from representations of science in art and literature to the neuroscience of aesthetics. Along with lots of other stuff that's just plain interesting.
Comments
Cool, in a gimmicky kind of way. Now if only they would take some of those marketing dollars and buy food that tastes good, I bet they could really up their sales.
Posted by: Tophe | July 15, 2008 3:22 PM
Actually, I enjoy eating at McDonald's once or twice a year. It doesn't taste anything like real food, but it's comforting and nostalgic. I had chicken McNuggets a few weeks ago for the first time in at least ten years. That was a true guilty pleasure. But ever since they stopped using beef fat for the fries, they just aren't the same.
Posted by: Jessica Palmer | July 15, 2008 3:59 PM
"This is your McDonald's on Drugs. Any Questions?"
Posted by: Joe Shelby | July 15, 2008 9:15 PM
Someday a giant, robot chicken will emerge from that egg and destroy them all. Mark my words.
Posted by: michael | July 16, 2008 3:14 AM
michael, I hope you're right.
Posted by: Jessica Palmer | July 16, 2008 10:57 AM
Michael - then this will finally prove that it was the egg which came first, right?!
Posted by: Ian | July 18, 2008 9:04 AM