bioephemera

Forestle - Save the rainforests by searching the web

Forestle uses the Google search algorithm, but the ad revenues associated with each search go to prevent deforestation (via donations to the Nature Conservancy).

According to the site, the average search saves about 0.1 square meter (0.11 sq. yd) of rainforest – approximately the surface of your computer screen. And Forestle’s browser plugins make altruism about as easy as possible. (Its creators estimate that about 5% of revenues will go to admin costs).

Here’s the interface – it’s minimalist just like the real Google, and has most of the same functions:

i-9cb62561cb85443505fdad2f66f32dfb-forestle_screenshot.png

Via ars technica

Comments

  1. #1 DM
    August 27, 2008

    I think they hooked a bit of FAIL with the name, it sounds vaguely indecent.

  2. #2 rhett
    August 30, 2008

    unfortunately, it looks like google ended their partnership with forestle. You can fight the man but it looks like you can’t get help :/

  3. #3 Jessica Palmer
    September 2, 2008

    right you are, rhett. how annoying!

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