This is one of the most bizarre commercials I've ever seen (and yes, I'm including the Bill Gates/Jerry Seinfeld spot in that sample). It's a French ad for Orangina, which I discovered via Stephanie at almostdiamonds. It appears to be an innuendo-drenched Technicolor musical extravaganza set in a baroque painting peopled by anthropomorphized woodland creatures. There's even a cephalopod bartender reminiscent of Carmen Miranda! And a lot of exotic dancing.
What does any of this have to do with my favorite carbonated orange beverage? According to the Independent, "The adverts were said to be based around the idea of "pulpeuse", which in French means both "containing pulp" and also "voluptuous" or "sexy". " Predictably, family values groups are up in arms. Those naughty French!
Watch, marvel, try to keep your mouth from dropping open, and discuss:
Comments
Much as I despise the cynical manipulation of libido for commercial ends... where can I buy it, baby?
Posted by: Duae Quartunciae | September 6, 2008 11:50 AM
I don't mind said manipulation so much when it is funny and creative. This is one of my favorite commercials ever.
and the 'Family Values' types can all go drink Florida orange juice.
Posted by: decrepitoldfool | September 6, 2008 12:26 PM
Fantastic! Even better than those Fanta commericals!
Posted by: scicurious | September 7, 2008 1:11 PM
Well this once again proves that many other places have much more creative commercials than we do.
Generally speaking of course.
Posted by: David Schwartz | September 7, 2008 4:41 PM
that is just too funny, and i thought the commercials with naomi campbell and the geckos were ackward.
Posted by: party like an art star | September 11, 2008 2:11 AM
Oh. My. God. I'll never feel the same again when I'm cracking open a fresh bottle of Orangina!!!!
Posted by: Zuska | September 12, 2008 11:29 PM