Product placement is old news, but just in case you're wondering how saturated films really are with implicit advertising, brandchannel.com's brandcameo-films index tells you which brands were featured where:
It's hard to make audiences feel okay, and even good, about innocent people being gored, beheaded and axed to death--but Friday the 13th knows the trick is to populate the film with beautiful, shallow characters who feel self-entitled to a life of partying, comfort and money. Enter Jason Voorhees, the maladjusted and disfigured karma-maker. Though none of the characters seem to have first aid supplies, they do medicate themselves with Budweiser, Heineken, Moët Champagne, Maker's Mark, Pabst Blue Ribbon and other good time brands such as Trojan condoms and Hustler Magazine.
The sheer number of placements is impressive - I can guarantee you won't have caught all the brands they list while viewing these films, but you can test yourself on the next blockbuster you watch! And you can even track which brands are "winning" the most placements in top films. Last I checked, Apple is winning.
Comments
Hey, would you go on a wild slashing spree using a personal soundtrack provided by some Brand-X Wal-Mart MP3 player?
Posted by: Pierce R. Butler | December 2, 2009 12:38 PM