Another clever use of the periodic table in design: Washington State's Wines of Substance, who won Seattle Magazine's "Coolest Wine Label" Award in 2008.
According to Substance, "wine is as much an art as it is a science. What better way to express this basis than a Periodic Table of Wine with each varietal reflected as an element or substance?" Their interactive "periodic table" website is hardly scientific, but it does look pretty awesome:
In addition to looking all sciencetastic, Substance sponsors selected nonprofits - in January, 25% of all purchases go to Helpline Women's Shelter. So check out their selection. (Unfortunately, if you live in a state that doesn't allow wine shipments (boo!) you can't order from Substance - or anyone else.)
Comments
I would say wine tasting was WAY more art than science. The whole dubious mystique surrounding it, the incredible subjectiveness, the almost poetic descriptions. Although I think this website is really swish, I don't think turning wine tasting into a 'science' is going to do anyone any favours. It is an art, and should be enjoyed and appreciated as such :)
Also drinking out of a beaker would just feel ... wrong ...
Posted by: Lab Rat | January 31, 2010 5:27 PM
Thanks for sharing the Periodic Table of Wine. It was nice going through your blog. Keep it up the good work.
Posted by: Hampers | February 1, 2010 5:42 AM