It might seem silly to get excited about a new Barbie doll. But, to me, she will help reinforce in math-loving little girls that they, like Barbie, can grow up to be computer engineers. It has been well documented that in recent years far fewer women are pursuing computer science degrees, so such role models are very important. What Computer Engineer Barbie will do, I think, is broaden the realm of not only what is possible, but what feels accessible–being smart, confident, and tech-savvy without sacrificing femininity or fun.
I kind of love Barbie’s hot pink geek glasses. And yes, you skeptics, Erin’s PhD is actually in Electrical and Computer Engineering. (For all I know she actually owns that awesome little vest.) However, Wired’s less than optimistic about the prospect of making government jobs cool… They have a point. 😉