Perhaps my two previous screeds about Earth Day were unfair. After all, this could be the next major shopping holiday, with a lead in that rivals Christmas. Check out the New York Times for a sense of the range of products available
So strong was the antibusiness sentiment for the first Earth Day in 1970 that organizers took no money from corporations and held teach-ins “to challenge corporate and government leaders.”
Forty years later, the day has turned into a premier marketing platform for selling a variety of goods and services, like office products, Greek yogurt and eco-dentistry.
For this year’s celebration, Bahama Umbrella is advertising a specially designed umbrella, with a drain so that water “can be stored, reused and recycled.” Gray Line, a New York City sightseeing company, will keep running its buses on fossil fuels, but it is promoting an “Earth Week” package of day trips to green spots like the botanical gardens and flower shopping at Chelsea Market.
F. A. O. Schwarz is taking advantage of Earth Day to showcase Peat the Penguin, an emerald-tinted plush toy that, as part of the Greenzys line, is made of soy fibers and teaches green lessons to children. The penguin, Greenzys promotional material notes, “is an ardent supporter of recycling, reusing and reducing waste.”
Ok, off to do some shopping! I admit, I am kind of tempted by this one: