Ok, folks, I’m taking a poll – what do you call a society and an economy that can’t keep growing, but can get better in ways that haven’t been part of the conventional measures. What I’m looking for is a word or a couple of words that are evocative, not boring, not too wordy or wonky and appealing.
Obviously, this is not a new concept – lots of writers and thinkers have played with this one. The problem is that I haven’t liked any of their language. “Steady State Economy” is way too boring. “Ecocentrism” sounds way too close to “egocentrism.” I like the word “subsistence” but let’s be honest, it needs a PR campaign. I love Tom Princen’s substitution of “sufficiency” for “efficiency” but that requires too many words to explain. The concepts of Gross National Happiness or the Genuine Progress Indicator both rely on an implicit understanding of something most American’t don’t actually understand – GDP. There are lots and lots of other choices, but all the ones I have seen don’t work linguistically.
So here’s your chance to point me to someone else’s brilliant construction, or better yet, be eternally famous as the coiner of the phrase or word of the century. What are we shooting for? How to describe it? Come on, hive mind, do your stuff!