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Clean Tech: Review

Category: random
Posted on: July 1, 2007 5:38 AM, by Steinn Sigurðsson


"The Clean Tech Revolution: The Next Big Growth and Investment Opportunity"


by Ron Pernish and Clint Wilder of CleanEdge

HarperCollins: ISBN-13-978-0-06-089623-2


This books is NOT about investment advice... or so they say, for good and valid and legal reasons.
But each chapter ends in a list of companies, small and large, US and foreign, who are either ramping up "green technology" or are identified as having potential hot new products.

The book is ok, it rambles a bit, and the list of tech is a bit of a hodge podge - your basic renewable energies, biomaterials, and low energy/recyclable/efficent technology.

I don't know that any of the proposed tech was a surprise to me, but it was nice to have most of them bundled into a compact listing.

Not great literature, but ok airplane read. Some typical cheerleading errors and sloppiness - the most irritating one was the usual mixing up of peak power, actual sustained power, and total energy produced in discussing energy production and use - they are not really interchangable.
The use of comparative analogies was also sloppy - how many homes/how big a city a power plant can provide with energy is useful, but the comparison must be consistent, and it is not reasonable to compare mean power consumption with peak capacity in setting the comparative numbers.

If you're thinking of investing or doing "green" tech, this is probably useful as a guide to glance through; if you want to get a snapshot of what is hot in this area about now, this makes a good compact read.

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