Actually, I’ve heard from folks from research labs (gov’t, private, and corporate) really who really hate the name, too. My take: it’s business researchers vs. science researchers. I think there are more fingers in the pot and more competition for competitive intelligence and market research than honest to goodness science and engineering work like you’d have at a pharmaceutical or communications technology company. (these companies also have business researchers, but I’ve heard more from the chemistry and pharmaceutical types).
What doesn’t help is when we’re told to shut up because we might buffalo the easily led and because “people who count” like the name. That’s right, the membership doesn’t count, only CxOs of large for-profit corporations. Nice.