Archives for November, 2010
You’ve no doubt come across this before, but it’s worth repeating whenever someone does a story on the American auto fleet’s fuel economy:
There’s an advertising feature in the latest GQ that champions 17 “Rock Stars of Science.” Each ad includes a genuine rock music star alongside three or four genuine scientists, some Nobel laureates among them. The idea is to make science sexy. Will it work? Chris Mooney, co-author of Unscientific America, is one of the minds…