A tale of two candidate's video distribution strategies:
These examples highlight an interesting problem for candidates: while YouTube offers tools to manage posting comments, you cannot control what content your page links to. In going to "where the people are," you leave yourself open to direct commentary from the people. Counter-commentary may be located directly beside your stumping. Contrast this to Brightcove's promise of control, an interface that does not link directly to intertextual documents. Additionally, even when you find commentary on Brightcove, it is coming from established sources. While you might get criticized it is coming from the media, rather than the people you are trying to reach.
Brian (on Yesh) comments:
Some old school campaign advisers and PR folks may think that the main stream media has the loudest final word on truth about politicians. Wrong. Perception is an important factor. Word of mouth effects perception more than traditional media. Why? Trust. People don't trust corporate media as much as they used to.The democratization of communication has let loose a giant amount of opinions and facts hereto unavailable to so many people. It balances and counterbalances the spin corporate media has on it. The Internet give us choice and teaches us how to be responsible media users. (previously known as media consumers)
