There is a new site for you to bookmark today – Futurity.org. This is a collaborative effort of, for now, 35 major Universities in the United States (those include, for my local readers, UNC and Duke – why is NCSU lagging behind?!).
The site is the answer to the question:
How will the public learn about important breakthroughs at leading research universities as traditional news outlets continue to shrink?
The site is taking selected science stories from the participating Universities and putting them together in one place, sorted by topics and searchable by tags (by topic or by school). Let’s hope that more schools choose to join in, and also, that their feed gets incorporated on major news sites. The site is a “pull” strategy vehicle (it will be found and read by people who are interested in science and actively seaching for information) and inclusion on front pages of mainstream media sites would add a “push” strategy (making sure everybody sees the science news, even those who are not specifically looking, but may say “Wow – this is cool!”) which is necessary for more widespread popularisation of science.