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Science Communicators of North Carolina and Sigma Xi, The Scientific Research Society, present:

“Using Multimedia to Advance Your Research” — and – “Adventures in Self-Publishing”

By Dennis Meredith, author of Explaining Research: How to Reach Key Audiences to Advance Your Work (Oxford University Press)

April 26, 2010, 6:00 p.m.
Sigma Xi Center, RTP

Dennis Meredith drew a standing-room-only crowd when he talked at the 2010 AAAS meeting about the role of multimedia in research. We’ve prevailed on Dennis, formerly of Duke University, to reprise his presentation for the home-state crowd.

From the AAAS Annual Meeting guide:

“Creating video and Web explanations of research not only enhances the public’s understanding of science and technology; it also brings scientists practical benefits, such as content that helps funding agencies and legislators advocate for research budgets. And more personally, it teaches scientists an invaluable “visual vernacular” that they can use to enhance their communications with key audiences, including their colleagues, donors, institutional leaders, and students.”

Dennis will also discuss his experiences in publishing Explaining Research with Oxford and in self-publishing his supplemental booklet, Working with Public Information Officers. Although there are many caveats and pitfalls, it is possible to self-publish a science book and make money. Dennis will be signing copies of both books after the talk.

Food and drink will be available at 6:00. The seminar begins at 6:30.

RSVP to chapters@sigmaxi.org by Tuesday, April 20

Sigma Xi, The Scientific Research Society, 3106 East NC Highway 54, Research Triangle Park, NC