Cognitive Daily

In face to face conversation, we often look away from the person we’re speaking with. Somewhat paradoxically, the closer people sit to their conversation companions, the less often they look at them.

But other factors influence how often we avert our gaze, too. When we are asked personal questions, or difficult questions, or possibly when we are trying to deceive, we look away more often. When we talk with someone via a remote video monitor, we look at them more often than when we engage in the same type of conversation face to face.

So what’s the cause of this behavior? Do several different causes lead to looking away, or is the root cause the same for all of them? Perhaps we look away when we are feeling socially challenged. After all, difficult questions, or social intimacy, or the heightened social awareness involved in deceiving others could all lead to the same feeling of being put on the spot.

But another explanation is possible at least some of the time. We get a great deal of information by looking at faces, and this information places a significant load on our cognitive systems. Perhaps, when we’re asked a difficult question and need to concentrate, looking away from a face helps us focus on the cognitive demands of the question.

So do we look away because we’re self-conscious, or because it helps us concentrate? Gwyneth Doherty-Sneddon and Fiona Phelps devised an experiment to distinguish between these two possibilities. They asked 8-year olds four different types of questions: verbal, arithmetic, episodic memory, and autobiographical memory. Each question was rated by the childrens’ teachers as easy, medium, or hard. Half the kids were tested face-to-face, by a questioner sitting across a table from them. The other half were tested via a real-time video link. Their questioner appeared on a video monitor. The children were videotaped as they gave oral responses to the questions. Later the tape was analyzed to determine how often they averted their gaze from the questioner.

Doherty-Sneddon and Phelps expected that the kids using the video monitor would avert their gaze less often. They were interested in a different aspect of the results: whether the kids in each condition would respond differently when more difficult questions were asked. Here are the results (click on the picture for a larger version):

i-761e2f1578dd8d4ca8f5c4ddf1d0729e-gazeavert.gif

The graphs show the proportion of the time the kids looked away as they responded to the questions. As expected, the kids in the face-to-face condition looked away more of the time than those in the video monitor condition. Otherwise, however, the results were essentially the same—as questions became harder, the children looked away more. Doherty-Sneddon and Phelps argue that if gaze aversion were solely due to self-consciousness, the kids in the face-to-face condition would avert their gaze proportionately longer as the questions became more difficult. Since this was not the case, the reason for looking away is probably simply to reduce the overall cognitive demand and focus on the question.

So it appears that there are at least two reasons we look away from others while we talk to them: because of our self-consciousness or embarrassment at the intimacy of the situation, and because averting our gaze enables us to focus on the ideas behind what we’re saying. This is not to say there aren’t additional reasons. As Doherty-Sneddon and Phelps point out, there are different expectations in different cultures for how much we should look at each other. However, their work does appear to demonstrate that there is more to gaze aversion than just social nicety.

Doherty-Sneddon, G., & Phelps, F.G. (2005). Gaze aversion: A response to cognitive or social difficulty? Memory & Cognition, 33(4), 727-733.

Comments

  1. #1 Cancer Defeater MT
    November 8, 2005

    Averting our gazes

    I have always wondered about a behavior I have that I think must be irritating to my conversation partners: I have a hard time maintaining eye contact while I’m answering someone’s question…. What are we doing when we look away during a conversat…

  2. [...] What are we doing when we look away during a conversation? [...]

  3. #3 oliveasmom
    November 11, 2005

    I would definitely be interested in reading more about research in this area. I am one of those who rarely looks directly into the eyes of the person I’m speaking to. It has troubled me in the past to learn that this is interpreted by some to mean I am dishonest, when the truth of the matter is it has more to do with the fact that I was physically abused as a child, and avoiding eye-contact was a defense.

  4. #4 Prem Devanbu
    November 13, 2005

    Wonderful article. but leaves a couple of questions open:

    What’s the source of the heavy cognitive load in looking at faces. There are two possibilities

    1) The face itself (this could be evaluated by measuring aversion rates while looking at static face pictures, of a) familiar faces,
    b) adult faces, c) child faces, d) unfamiliar faces etc.

    2) Emotions in the face: after all, evaluating emotions on faces
    has high survival value for primates. So one can measure aversion rates look at emotionally static and dynamic faces
    (perhaps using actors).

  5. #5 Anol
    November 13, 2005

    I wonder what will be the outcome if we do the same experiment involving adults. In adult conversation ¨C there are many other dynamics (which depends on socio-political-economical strata of the people involved in the conversation) ¨C ego turf battle is one of the important aspect coming to my mind.

  6. #6 Mind Hacks
    November 18, 2005

    2005-11-18 Spike activity

    Quick links from the past week in mind and brain news: Twin study from the University of Amsterdam suggests a genetic contribution to loneliness. What are we doing when we look away during a conversation? asks Cognitive Daily. Brain differences found i…

  7. [...] I have always wondered about this, and now this post at Congnitive Daily provides an insight into the possible reasons behind this behavior. [...]

  8. #8 Stephen Downes
    December 6, 2005

    When I look away, I’m just trying to hear. People so often don’t speak clearly.

  9. [...] housekeeping for ubuntu public domain movies firefox extension for a gmail filespace app basics of unix philosphy- since i am not a unix geek, i have one more to add, Ħ°make sure the GUI is ugly and hard to useĦħ how to remove vocals from music knots flashvnc what are you doing when you look away in a conversation? is email out?- i wish i had some more time to really think about this one. email is entrenched, no dug in like a tick, into the work place. i wish for something moreĦ­ or really email and calendar stuff all in oneĦ­ and not a solution from the great evil [...]

The site is currently under maintenance and will be back shortly. New comments have been disabled during this time, please check back soon.