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Dave and Greta Munger Cognitive Daily reports nearly every day on fascinating peer-reviewed developments in cognition from the most respected scientists in the field.

Greta Munger is Professor of Psychology at Davidson College whose works include The History of Psychology: Fundamental Questions. Dave Munger is co-founder and president of ResearchBlogging.org and a writer whose works include Researching Online. And yes, he is married to Greta.

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« When a neutral face isn't neutral | Main | Casual Fridays: Who turned that thermostat down -- and why? »

Who gives in to temptation? It's all about the heart rate

Category: News
Posted on: March 23, 2007 9:02 AM, by Dave Munger

Greta has a jar of candy in her office, and she eats exactly one piece of candy per day (as well as offering it to her students whenever they visit). By contrast, if I have candy within 50 yards of my office, it will disappear within a day or two at the most (which is why I don't keep candy in my office!). Why can Greta resist temptation while I cannot? A new study suggests that part of the reason may have to do with heart rate.

The Science Daily headline, "Why We Give In To Temptation," is a little misleading. The research doesn't show why I give into temptation while Greta does not; it simply demonstrates some key physiological differences between people who do and don't have strong will power:

A measure of cardiac regulation called "heart rate variability" (HRV) appears to be linked to self regulation.

The researchers conducted a two-part study in order to test their hypothesis. In the first, participants were instructed to fast for three hours in order to take part in what they believed was a "physiology of food preference" experiment. Participants' HRV was monitored while they were presented with a tray of cookies, candy and....carrots. Temptation, in this case, was indicated by giving into the tastier but decidedly less healthy snack of cookies and candy.

HRV as it turns out was considerably higher when people were working to resist temptation (eating carrots rather than cookies and chocolate) than when they were not, suggesting that HRV was mirroring the self regulation taking place.

Participants with higher HRV were also more likely to persist at a difficult (actually impossible) puzzle. But does high HRV cause people to have better self regulation? The study doesn't show that. Perhaps high HRV and self-regulation are both caused by some other factor -- the real root of self control. But it's also possible that we can all get more will power just by taking a pill to increase our HRV.

Comments

#1

This is very timely, now that Girl Scout cookies are in circulation. I've already failed spectacularly to resist a box of Thin Mints.

Posted by: Liz B | March 23, 2007 10:41 AM

#2

So does this mean that a person who persists at difficult tasks well might be likely to suffer anxiety or develop heart disease? Or am I reading too much into the HRV measure?

And PS: No one can fault you for the Thin Mints, Liz. I think the study should have amended that while self-regulation may be affected by HRV, no one can resist Thin Mints. Even if they don't even have a heart. :)

Posted by: Roy Huggins | March 23, 2007 11:12 AM

#3

While I am generally very good at resisting temptation and only eating my personally allotted amount of cookies and candies for the day, certain things are just too tempting. For me it's not Thin Mints - it's Robin's eggs that I will eat until my mouth hurts from the skins. Mmmm

Posted by: Natalie | March 23, 2007 12:15 PM

#4

Only one box, Liz?

Posted by: argotnaut | March 23, 2007 1:48 PM

#5

This is great news! Now we only need to find out what HRV actually is, we'll be set.

Posted by: mike-2 | March 23, 2007 2:33 PM

#6

Roy, I think you're on to a new marketing slogan: Thin Mints -- Even the heartless can't resist them.

As for the number of boxes ... it was only one. On this most recent occasion, anyway.

Posted by: Liz B | March 23, 2007 5:03 PM

#7

test subjects would have to be controlled for their cultural background. certain societies take self-control (especially when it comes to food) more seriously than others. for instance, i have an asian friend who would feel obliged to fall on his sword if he gave into the temptation of the cookies or the candy.

Posted by: aaron | March 23, 2007 8:07 PM

#8

Isn't lower HRV also partly linked to negative emotions like anxiety or depression? Or am I misremembering that?

Posted by: Brandon | March 23, 2007 8:38 PM

#9

Exercising raises HRV. Exercise for self-control! That's a bit of chicken-and-egg problem.

Posted by: pdf23ds | March 23, 2007 10:25 PM

#10


As far as I know, there is no magic pill to increase HRV. But there are biofeedback based systems that allow us to see our HRV in real-time AND train ourselves to improve our HRV quality.

Brandon: yes, HRV is a good indicator for anxiety and stress, on the one end, or being in the physiological "Zone", in the other.

Our discussion on a recent paper (Appelhans BM, Luecken LJ. Heart Rate Variability as an Index of Regulated Emotional Responding. Review of General Psychology. 2006;10:229-240) is below:


http://www.sharpbrains.com/blog/2007/02/11/heart-rate-variability-as-an-index-of-regulated-emotional-responding/

Posted by: Alvaro | March 24, 2007 2:55 PM

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