The other day I got a phone call from a marketing research firm. I’m a sucker for these things, so I agreed to answer the questions, even though the caller said it might take up to 20 minutes.
CALLER: Can you tell me which local news shows you watch on TV from 5 a.m. to 6 a.m. on Monday through Friday?
ME: I don’t watch any local news.
CALLER: Okay. Now can you tell me which local news you watch from 6 a.m. to 7 a.m. on Monday through Friday?
ME: Actually, I don’t watch any local news on TV, at any time.
CALLER: Oh. I guess this is going to be a short survey.
But the call got me wondering about how many of the market researcher’s calls went like that. When I was a kid, the whole family watched the local news, every day. But between graduate school, moving around the country, having small kids, and dealing with life in general, I just never got back into the habit.
But surely some people do watch local news on TV or they wouldn’t keep broadcasting it. So this week’s Casual Fridays study will attempt, using just a few questions, to find out who exactly is watching.
The survey is brief, with just 12 questions. It should take only a minute or two to complete. You have until the morning of Thursday, August 30, to complete your response. There is no limit on the number of respondents.
Don’t forget to come back next Friday to see the results!