Obviously, Strategy+Business is not going to be core science books, but I’ve always included social media, technology and innovation books in my very broad definition of science books. There are a couple of categories that have some very fine books on recommendation.

Technology

  • Stealing MySpace: The Battle to Control the Most Popular Website in America by Julia Angwin

  • Remix: Making Art and Commerce Thrive in the Hybrid Economy by Lawrence Lessig
  • Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters by Scott Rosenberg


Marketing

  • Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel

  • Free: The Future of a Radical Price by Chris Anderson
  • The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema and Ed Lebar

Management

  • The Next 100 Years: A Forecast for the 21st Century by George Friedman

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