So here’s my question: Does what you’re doing have a point — one that matters to people, society, nature, and the future?
Beancounters, listen up. To paraphrase Shakespeare, I come not to praise you, but to bury you. I don’t care about your “strategy,” “business model,” “campaign,” “product,” or “deliverables” (sorry). All that stuff is focused on outputs. What matters to people, in contrast, are outcomes: did this bring a tiny slice of health, wealth, joy, inspiration, connection, intellect, imagination, organization, education, elevation into my life, that lasted, multiplied, and mattered to me — or was its final result merely to make me just a bit fatter, wearier, unhealthier, disconnected, dumber, duller?
What I care about is whether you can change the world, radically for the better — whether you can attain deep significance, and matter in human terms. Why? Because the world needs, wants, is crying out for changing — and if you can’t change the world, a rival who can is going to make your latest, greater so-called blockbuster look mediocre, the people formerly known as customers are going to tune you out, communities are probably going to self-organize against you, and, when all is said and done, you’re probably going to end up at the mercy of hurf-durfing “investors” whose idea of “long-term” is speed-dating on steroids.
That’s it, HarperCollins. Create more value than you destroy.