Until now, Microsoft could sell code
better than anyone, but it seems the company would rather sell
services: software as a service, ads, search engine
results—you name it. This is like the local storefront that
opens as a knife-sharpening business and is soon selling junk jewelry,
moose heads, toaster repair, and cheap chocolate. In the meantime, the
knife-sharpening business goes by the wayside.
There are hundreds of businesses just like that in small towns in
northern Michigan. Most of them are doing just fine.
They are literally mom and pop stores, where mom does one
thing, and pop another: fishing lures and decorated pie plates, things
like that. And moose heads. They don’t sell cheap
chocolate, but they have some really good fudge. It is a
perfectly good business model.
Software comes and goes. The demand for moose heads is