But not just any automobile. It’s the Maserati
limited-edition 2009 GranTurismo S. And the test confirms the
Experts found that 100% of female participants showed
a “significant increase in testosterone secretion” while listening to a
Maserati engine revving – in fact, measurably more so than for any
other sports-car sound.
Unfortunately, there is no link to the study methodology. It
is hard to imagine any Institutional Review Board granting approval for
such a research project.