The Frontal Cortex

How to Stop Smoking

Cigarettes are in the news again. A Federal judge just imposed strict new limits on tobacco advertising – no more “low tar” cigarettes – and Michael Bloomberg announced that he has set up a new foundation dedicated to starting a global anti-smoking campaign.

Personally, I think the solution is simple: raise the cigarette tax. If you want to decrease the numbers of smokers, that’s the only proven solution. The distant threat of lung cancer can’t compete with the Marlborough man. A hefty surcharge, however, can. In fact, a 10 percent increase in the price of cigarettes causes a 4 percent reduction in demand. Teenagers are especially sensitive to these price changes: a 10 percent increase in price causes a 12 percent drop in teenage smoking. (The only bad news is that raising the price of cigarettes tends to increase the demand for marijuana. Apparently, the two products are in competition. I wonder what Altria thinks of that.)

Comments

  1. #1 Kelli
    August 18, 2006

    Just out of curiosity what reference did you get the information about pot and cigarette correlations?

  2. #2 Jonah
    August 18, 2006

    See Gregory Mankiw’s textbook, “The Principle of Microeconomics,” p. 70-71.

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