This ad is awesome. In sixty seconds, you watch a pretty-but-ordinary looking woman become a supermodel. All it takes is a little makeup, some hairspray and a few seconds of photoshopping. Instead of selling something impossible to achieve, this commercial reveals the unreality of what we all want to look like. Well done, Dove.
Profile
Jonah Lehrer is a contributing editor at Wired. He's also written for The New Yorker, Seed, Nature, and the New York Times and is a contributor to Radiolab. He's the author of Proust Was A Neuroscientist. His new book is How We Decide.
My Books
Search
Recent Posts
- Goodbye Scienceblogs
- Twitter Strangers
- Stress
- Smart Babies
- Political Dissonance
- Will I?
- Cages and Cancer
- Soda
- LSD
- Alcoholism
Archives
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
« Commuting and Adaptation | Main | Medicine, Pregnancy and Empiricism »
Manufacturing Beauty
Category: Culture
Posted on: October 17, 2006 10:25 AM, by Jonah Lehrer
Trackbacks
Trackback URL for this entry: http://scienceblogs.com/mt/pings/23675
2
Great video. I saw something similar but with static images. More people should see this.. It would be great if they could find the money to run this as a publicity on major TV networks during prime time.
3
That is truly awesome. I wish my daughter had seen that several years ago. I particularly like the PhotoShopping, that shows how ordinary proportions are not considered really beautiful, and that you have to exaggerate neck and eyes to get the "classic" beauty...
Post a Comment
(Email is required for authentication purposes only. On some blogs, comments are moderated for spam, so your comment may not appear immediately.)
Comments (3)
When I see things like this I always remember the philosophy of the Dolly Parton character (The Beautician) in Steel Magnolias. She rejoiced in manufactured beauty and I think I agree - why not? Just because we make it doesn't make it any less real.
Posted by: Markk | October 17, 2006 11:14 AM