So the financial markets are all upset. Stocks began the morning with another steep slide. The media, of course, is covering the growing liquidity crisis in excruciating detail, spending lots of hours and column inches analyzing the latest rumors and sentiments on Wall Street. But here's my advice: ignore everything. Don't read the business page. Turn off the television. Go read a novel.
In the late 1980's, the Harvard psychologist Paul Andreassen conducted a simple experiment on MIT business students. First, he let the students select a portfolio of stock investments. Then he divided the students into two groups. The first group could only see the changes in the prices of their stocks. They had no idea why the share prices rose or fall, and had to make their trading decisions based on an extremely limited amount of data. In contrast, the second group was given access to a steady stream of financial information. This was supposed to be equivalent to watching CNBC, reading The Wall Street Journal and listening to experts analyze the latest market trends.
So which group did better? To Andreassen's surprise, the group with less information ended up earning significantly more money than the well-informed group. Being exposed to extra news was distracting. Instead of focusing on the important variables - the actual movement of share prices - the "high-information" students would become fixated on the latest rumors and insider gossip. (Herbert Simon said it best: "A wealth of information creates a poverty of attention.") As a result, these students engaged in far more buying and selling than the "low-information" group. They were confident that all their knowledge allowed them to anticipate the market. But they were wrong. Too much information can induce a state of ignorance.*
I think Warren Buffett said it best: "I don't use [financial] analysts or fortune tellers," he often quips. "If I had to pick one, I don't know which it would be."
* In another study, college counselors were given a vast amount of information about a group of high-school students. The counselors were then asked to predict the freshman grades of these kids during their freshman year in college. The counselors had access to transcripts, test scores, the results of personality and vocational tests, and application essays from the students. They were even granted personal interviews, so that they could judge the "academic talents" of the students in person. The competition for the counselors was a rudimentary formula that only took test scores and grades into account. All the other information about the students was deliberately ignored. Needless to say, the simple formula was much more accurate than the counselors, who were hamstrung by the excessive amount of information.


Comments (7)
Does the 'go read a book' advice work for performance on GREs too? I hope so.
Posted by: Ted | August 10, 2007 11:49 AM