Bill Wood : The Frontal Cortex

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Jonah Lehrer is a contributing editor at Wired. He's also written for The New Yorker, Seed, Nature, the Boston Globe and is a contributor to Radio Lab. He's the author of Proust Was A Neuroscientist. His new book is How We Decide.

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Bill Wood

Posted on: June 11, 2008 11:53 AM, by Jonah Lehrer

I wandered into the ICP a few weeks ago, wandering amid Midtown with an hour to spare. I ended up transfixed by an exhibit called Bill Wood's Business:

The Bill Wood Photo Company supplied local snap shooters and amateur photographers with cameras, flash bulbs, accessories, and quality photo finishing. In addition, the business provided commercial photographic services: using large format cameras, and shooting mostly black-and-white film, Wood offered studio portraits and professional photographs, taken on location. The variety of subjects and situations he captured provide an in-depth photographic record of life in Fort Worth, Texas, a post-World War II American city just hitting its stride.

I'd say the photos left me feeling like an anthropologist on Mars, but I'm not sure Martians would do anything this ridiculous.

Thanks to VSL for the reminder!

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Comments (5)

I'm not sure Martians would do anything this ridiculous.

I'm not sure what your point is. No, that's not firm enough - I have absolutely no idea what your point might be.

Middle-aged men shouldn't play basketball? If they do, nobody should photograph them? Or is this just a generic "They're sure not as hip as I am" comment?

Posted by: Scott Belyea | June 11, 2008 12:39 PM

Being a white, male basketball player myself, I have no problem with middle-aged men playing basketball. I was just snarkily commenting on their attire, which involved putting on short basketball pants over their (much longer) boxers. And then they paid Bill Wood to take their picture like this...

Posted by: Jonah lehrer | June 11, 2008 2:20 PM

This is so funny!

Posted by: P. C. | June 11, 2008 10:11 PM

They woke up, put their astronaut underwear on over their sleepwear, and stepped into dress shoes for the picture. What's not to get?

Posted by: Khalid | June 11, 2008 11:23 PM

Now what is wrong with wearing boxers under your shiny pants? And the dotty boxers...come on...live a little!

Posted by: Jen | June 17, 2008 10:56 AM