The Frontal Cortex

The NY Times Magazine

Deborah Solomon and the Times Magazine were kind enough to ask me a few questions about my new book, How We Decide. You can read the interview here. And yes, I’m jumping in the photo.



  1. #1 leona bloom
    December 14, 2008

    your comments, albeit edited, were succinct and sound. made me curious to find out what else your deciding about.

  2. #2 Don
    December 14, 2008

    I have great curiosity about your books, which I haven’t yet read. However, now I know what I want for X-mas. Yes, Mr. Lehrer, your interview helped me make a decision!

    May I also say that you are so fetching a young man. Beauty and brains. Imagine that.

    Respectfully submitted.

  3. #3 Dizzy J
    December 14, 2008

    I saw “Proust was a Neuroscientist” when I was writing a paper at Barnes and Noble last week and I wanted to read it right then and there (but I couldn’t thanks to finals…). I was actually directed to your blog from the NY Times Magazine interview. Now both your books are on my Amazon wishlist 🙂

  4. #4 Tracy N.
    December 14, 2008

    I was excited to see your interview in the NYTimes Magazine! Congrats on that 🙂 I hope your mom sees it!!

  5. #5 OftenWrongTed
    December 14, 2008

    “Proust Was A Neuroscientist,” stands out as the best gift book that I’ve come across for friends who enjoy either science or art. This book will stand the test of time and my copy is well used and filled with notes. “How We Decide,” looks to be excellent and the subject relates directly to my daily decision making as an airline captain. Jonah’s superb style of writing makes his book literature as well as scientific learning.
    Virginia Woolf, in her essay, “Henry James,” said what applies to Jonah’s writing as well: “All great writers have of course, an atmosphere in which they seem most at their ease and at their best; a mood of the great general mind which they interpret and indeed almost discover so that we come to read them rather for that than for any story or character or scene of separate excellence.”

  6. #6 Craig
    December 14, 2008

    It’s a nice interview, but the photo is indeed a bit strange. I find your blog photo more flattering.

  7. #7 jim emerson
    December 15, 2008

    Looking forward to your new book, as I was quite impressed with your previous one. Speaking of choices: I notice a band on your ring finger in that photo. Good grief, you’re married already, too?

  8. #8 SPC
    December 15, 2008

    Nice work, good tit-for-tat. Would have like to see it in it’s actuality of time and space. Solidified prefrontal cortex possibly; but optimized, I think not…I would go even further with your hammer analogy: when the only tool you have is a hammer all you see is nails; and for me all neuro-functioning is predicated on perception.

  9. #9 Riley
    December 15, 2008

    I totally sympathize with out on the indecision of food. Every night when it comes to be dinner time I spend way too long thinking about what I want. Write me a book on how to tap into my unconscious desires!!!

  10. #10 Mayann Downs
    December 16, 2008

    Loved the interview, which turned me on to your books. I’ve ordered the Proust book — and told amazon to get it on Kindle and will look for an email to purchase your new book in February.

    Fascinating. Thanks for contributing them!

    BTW, always go with the Honey Nut Cheerios.

  11. #11 chat
    December 23, 2008


  12. #12 Amanda
    January 1, 2009

    Just wondering–how many times did you have to jump to get that picture? It’s great!

  13. #13 robin
    January 20, 2011

    I really enjoyed reading your blog. It never happens before, I’ve carried out reading it becuse of all of the superior info on yout article very interesting. Bookmarked already.

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