Over at Mind Matters, we’ve just posted a very interesting article on creativity and distance, or why thinking something is farther away makes us more likely to solve difficult problems that require original answers:
According to the construal level theory (CLT) of psychological distance, anything that we do not experience as occurring now, here, and to ourselves falls into the “psychologically distant” category. It’s also possible to induce a state of “psychological distance” simply by changing the way we think about a particular problem, such as attempting to take another person’s perspective, or by thinking of the question as if it were unreal and unlikely. In this new paper, by Lile Jia and colleagues at Indiana University at Bloomington, scientists have demonstrated that increasing psychological distance so that a problem feels farther away can actually increase creativity.
Why does psychological distance increase creativity? According to CLT, psychological distance affects the way we mentally represent things, so that distant things are represented in a relatively abstract way while psychologically near things seem more concrete. Consider, for instance, a corn plant. A concrete representation would refer to the shape, color, taste, and smell of the plant, and connect the item to its most common use – a food product. An abstract representation, on the other hand, might refer to the corn plant as a source of energy or as a fast growing plant. These more abstract thoughts might lead us to contemplate other, less common uses for corn, such as a source for ethanol, or to use the plant to create mazes for children. What this example demonstrates is how abstract thinking makes it easier for people to form surprising connections between seemingly unrelated concepts, such as fast growing plants (corn) and fuel for cars (ethanol).
If you combine this latest study with this recent experiment (and maybe this one, too), it’s possible to begin designing the ideal creative workspace: a room with blue walls that feels very far away and is filled with references to foreign countries.