The Frontal Cortex

Love and Creativity

Over at Mind Matters, we’ve got a wonderful new column on the cognitive benefits of falling in love by Nira Liberman and Oren Shapira. It turns out that serious romance – but not short-sighted lust – leads us to think in a more abstract manner, attuned to the subtle connections that we often overlook. (Of course, sometimes it’s important to ignore these remote associations, which can be a distraction.) The end result is that subjects cued to contemplate love are significantly better at solving insight puzzles, while subjects primed with thoughts of lust excel at logic puzzles:

Love has inspired countless works of art, from immortal plays such as Romeo and Juliet, to architectural masterpieces such as the Taj Mahal, to classic pop songs, like Queen’s “Love of My Life”. This raises the obvious question: why is love such a stimulating emotion? Why does the act of falling in love – or at least thinking about love – lead to such a spur of creative productivity?

One possibility is that when we’re in love we actually think differently. This romantic hypothesis was recently tested by the psychologists Jens Förster, Kai Epstude, and Amina Özelsel at the University of Amsterdam. The researchers found that love really does alter our thoughts, and that this profound emotion affects us in a way that is different than simply thinking about sex.

The clever experiments demonstrated that love makes us think differently in that it triggers global processing, which in turn promotes creative thinking and interferes with analytic thinking. Thinking about sex, however, has the opposite effect: it triggers local processing, which in turn promotes analytic thinking and interferes with creativity.

Why does love make us think more globally? The researchers suggest that romantic love induces a long-term perspective, whereas sexual desire induces a short-term perspective. This is because love typically entails wishes and goals of prolonged attachment with a person, whereas sexual desire is typically focused on engaging in sexual activities in the “here and now”. Consistent with this idea, when the researchers asked people to imagine a romantic date or a casual sex encounter, they found that those who imagined dates imagined them as occurring farther into the future than those who imagined casual sex.

According to construal level theory (CLT), thinking about events that are farther into the future or past – or any kind psychological distancing (such as considering things or people that are physically farther away, or considering remote, unlikely alternatives to reality) triggers a more global processing style. In other words, psychological distancing makes us see the forest rather than the individual trees.

A global processing style promotes creative thinking because it helps raise remote and uncommon associations. Consider, for example, the act of finding a gift for your partner. If we think about a gift while in a local mindset, then we’ll probably focus on more literal and concrete options, most of which involve a tangible object wrapped in colorful paper. We’ll probably consider the usual suspects, such as a watch, a book, or perfume. However, thinking about a gift more globally might inspire us to consider a gift as “anything that will make him/her happy”. This may, in turn, bring to mind more diverse and original ideas, such as going on a joint vacation, writing a song, or cleaning and remodeling the house. Of course, this doesn’t mean we should always think globally. While local processing might interfere with creativity, it also promotes analytic thinking, which requires us to apply logical rules. For example, if you are looking for a piece of furniture in a big display according to a pre-defined list of criteria (e.g., size, color, price), a local mindset may help you find a match, by preventing you from being side-tracked by attractive but irrelevant options and by making you pay more attention to relevant details.

Comments

  1. #1 rambler
    September 30, 2009

    Does this explain why it was so hard for me to pick out a gift for my wife for our 10th anniversary? :-)

    As a very real example of what you mention I struggled and was unable to pick a “wrapped in colored paper” sort of gift. Everything I considered seemed entirely meaningless.
    Turns out we both opted for giving “an experience instead of a thing”.

  2. #2 rusty
    October 1, 2009

    good

  3. #3 Asha
    October 1, 2009

    Interesting, so does the CLT imply that when you are thinking about something in the long-term disparate areas of your brain are being activated (i.e., long-term thinking is not localized to one area) and in turn, this disparate activation, promotes global processing now.

    If so, priming exercises where you think about the distant past or future could be useful for insight puzzles or to generate creative thought in general. Maybe I’ll try this next time I get writer’s block!

  4. #4 Julia
    October 1, 2009

    “(i.e., long-term thinking is not localized to one area) and in turn, this disparate activation, promotes global processing now.”

    Good point and makes sense because when we engage in long term thinking we are strategizing and visualizing the most efficient path to that destination, which are global.

    Therefore, could lust promote logical thinking because of more short term satisfaction such as in Jonah’s post about fasting? If one requires a quick fix from starvation weather it be sexual or caloric, global processing takes too much NRG away from what one is fixated on for survival. This then becomes more of a fight or flight response (to satisfy the immediate need) managed by the Amygdala, thus shutting down the possibility for global processing.

    At this point one is not considering the totality of love, or “Fasting makes me closer to God” but, “I’m hungry, panties or bra first?”

  5. #5 Geoff Talbot
    April 29, 2011

    I have been writing a couple of blogs on this subject lately. It’s great to read the science behind the truth…

    I found that when I initially fell in love with my wife, I couldn’t write or create at all. But as the love deepened, I feel like I am becoming more creative..

    Thanks for your post.
    Geoff

    P:S: You can read my post at http://geofftalbot.wordpress.com/2011/04/22/creation-is-an-act-of-love/