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« Sea Creatures May Get Sunburns | Main | Sea Monsters Lurk in Your Gut »

Volvo and the Black Swan

Category: Archaeology, Sociology, & HistoryIndustry & Government
Posted on: July 2, 2007 2:08 PM, by CR McClain

More on the continuing saga that surrounds the Black Swan reported at the New Straits Times. This is going to get pretty confusing so I will provide it as sequential list time series.

  1. Volvo launches a media spectacle that has the public looking for a sunken treasure as tie in to the festering heap of movie titled Pirates of the Caribbean: At World's End.
  2. Volvo hires Odyssey Marine Exploration to scout sites around Mediterranean to drop the Volvo's treasure chest.
  3. During the scouting expeditions, Odyssey stumbles upon a ship codename the Black Swan in international waters.
  4. Separately, Odyssey deposits Volvo's treasure in the waters off Gibraltar.
  5. Spain confuses operations off Gibraltar with Volvo for recovery of Black Swan's cargo.
  6. Believing Odyssey was hunting for treasure in their waters Spanish courts forbid Odyssey ship from leaving the Spanish port of La Linea, putting plans to retrieve Volvo's treasure chest on hold.
  7. Spain claims, and additionally noted by the New Strait times, that it is a Spanish galleon.
  8. Fake picture of dock employee holding coin from wreck is published in Spanish papers.
  9. First Deputy Prime Minister of Spain states "What we're seeing here is a presumed incidence of plundering"
  10. Odyssey denies accusations stating the Black Swan is located in the Atlantic and coin pictured is not from wreck.
  11. Online community discovers picture of coin was plagiarized from the Franklin Mint website.
  12. Speculation runs wild about identity of Black Swan. Most likely candidate is the Merchant Royal an English Merchant Ship from the 17th century lost of Cornwall in 1641.  On board 100,000 lbs of gold, 400 bars of Silver, and another 500,000 coins.
  13. In the month-long competition, involving all of Volvo Car Corporation's 22 markets, more than 32,000 contestants try to solve a series of online puzzles leading to a semi-final puzzle posted on May 31. Malaysian finalist, 31-year-old international sales trader Teh Siew Hang, declared.
  14. Volvo explores every avenue possible to reclaim the chest from its watery depths.

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