The Australian Environmental Foundation is a brand new environmental
organization. Unfortunately they have chosen a very similar name to
the long established Australian Conservation
Foundation, so similar that the ACF has sued for trademark infringement. Probably
the best way to keep them apart is to remember that the Australian
Conservation Foundation is a grass roots organization with a goal of
preserving forests, while the Australian Environmental Foundation is
an astroturf organization with a goal of preserving logging companies.
The AEF’s spokesperson is Kersten Gentle, Victorian State Manager of
another astroturf organization. According to the group’s
Jennifer Marohasy from the
the group received no funding from the IPA, so I guess that means that
they were directly funded by logging and irrigation companies.
The AEF claims to support an evidence based scientific approach to the
enviroment, but their reaction to the ACF’s trademark suit belies
this. The AEF ran an on-line
poll asking whether the AEF’s
logo of a gum tree was similar to the ACF’s logo of three gum leaves.
88% of those responding said that gum leaves were “extremely
different” from a gum tree. Now, their logo may be different enough
from the ACF’s one that it is not a trademark infringement, but I
don’t think most people would find gum leaves “extremely different”
from a gum tree, so what happened? It seems that Tim Blair rel="nofollow">linked to the poll and his anti-green readers
naturally voted against the ACF. This sort of thing is the reason why
on-line opinion polls are not scientific evidence for anything.