The for-profit publishers don’t like BMC or Public Library of Science (PLoS) or any of the other open access publishers and are determined to crush them. So they hired the PR firm of Eric Dezenhall, who also worked for convicted Enron execs and others of that ilk, to do “media messaging.” We know this because someone on the inside squealed and provided emails and memos to Nature who spilled the beans in this news article.
When you want to attack scientists, who you gonna call?
Dezenhall also recommended joining forces with groups that may be ideologically opposed to government-mandated projects such as PubMed Central, including organizations that have angered scientists. One suggestion was the Competitive Enterprise Institute, a conservative think-tank based in Washington DC, which has used oil-industry money to promote sceptical views on climate change. Dezenhall estimated his fee for the campaign at $300,000-500,000.