So asks the copyranter over this latest example of human stupidity:
What’s even funnier than the absurd notion that a “Hearts on Fire” diamond will buy you monogamy (or that diamond purchases aren’t so frequently given in penitence for the sins of infidelity) is that really all it says is your man is a sucker.
Not everyone agrees that the cut is special. If you wander New York’s diamond district on 47th Street and ask about Hearts on Fire, you’ll hear that it’s just another ideal-cut diamond, differentiated only by its marketing.
Charles Rosario, a senior vice-president at Lazare Kaplan, another company that makes an ideal-cut branded diamond, says that even a cubic zirconia can display a hearts-and-arrows pattern, and that the pattern is not a “scientific criterion for brilliance.” Some of the disparagement, though, stems from annoyance that Rothman was the one to capitalize on the marketing potential of the hearts-and-arrows pattern.
Basically, this diamond costs you about 30% more, but there is no actual value added by the branding. In other words, it’s just a scam. You can get any diamond cut in this pattern, but they put a slogan on it, and therefore can charge you more. I find it astounding how easy it is to part a fool and their money, and that slogans like (monogamy)100 work. What does that even mean?
Like the Copyranter asks “If my future wife bangs the entire roster of the Manchester United football squad a week after I give her a HOF diamond, do I get 100 times my money back?”
I don’t know. Maybe he should. Is it an explicit guarantee? If not, then you’re just (stupid)100 for spending 30% more on a slogan.