I’m writing this on an Apple Computer (a MacBook Pro). I’ve been using Apple products since 1981. I love (heart?) New York, too. Great city, full of energy. Few cities equal it in my opinion (Paris or Barcelona maybe). Now Apple Computer (the company) has filed a trademark challenge against GreeNYC, saying New York Mayor Bloomberg’s environmental logo featuring a stylized apple looks too much like Apple’s trademarked logo. In fact they look nothing like each other. You be the judge:
GreeNYC is New York City’s fledgling environmental effort. Apple Computer is a giant computer company whose own environmental efforts have been uneven (at best). While they are fighting this out in legal terms (according to MacObserver, GreeNYC is countering “that the infinity apple symbol and the group’s environmental approach were unique, a key word in the area of registered trademarks”), in reality this dispute is so stupid and so petty on Apple’s part as to defy imagination. Looking at the two trademarks no one is going to be confused (except maybe a dumbass intellectual property lawyer, whose confusion is no doubt time-slip related).
I love their computers but Apple the company is acting too much like Microsoft.