Over the last 40 years, the world's total final energy consumption has doubled. Given this growth in energy consumption, saving energy is a necessary response to the challenges of energy security and creating a sustainable energy system. Yet, shifting consumption patterns is an inherently challenging task in liberal societies. In their New York Times bestseller "Nudge", authors Richard Thaler and Cass Sunstein propose smart "choice architectures" for a number of public policy problems. These would nudge people into beneficial directions, while not constraining freedom and choice. How would smart policy and design look like that nudge consumers and companies into saving energy?
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Managing the demand side
Posted on: July 6, 2009 9:42 AM, by Jonas Meckling
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