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Janet D. Stemwedel (whose nom de blog is Dr. Free-Ride) is an associate professor of philosophy at San Jose State University. Before becoming a philosopher, she earned a Ph.D. in physical chemistry. Email her at dr.freeride@gmail.com.
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Category: Passing thoughts
Posted on: April 5, 2006 9:49 PM, by Janet D. Stemwedel
I'm a total sheep. Cool kids like Chris Clarke are making subversive Chevy Tahoe commercials, and I just couldn't help myself.
I made one too.
Please, before you rant up my comments, I fully believe that you are a responsible SUV driver. It's the irresponsible ones I encounter on my commute that make me angry ...
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Comments
Oh wow, that was _good_.
Posted by: JM | April 5, 2006 10:41 PM
Excellent! I love the science AND the touch of humour!
Posted by: Colm | April 6, 2006 1:09 AM
Totally great ad!
I'll post it on my blog. :)
Posted by: element | April 6, 2006 4:35 AM
*Very* funny. (I shouldn't be laughing so loud in the lab.)
Sad thing is, I think it has a real chance to win.
Posted by: ceresina | April 6, 2006 10:07 AM
I like it. It sounds strangely like something I yell through the windshield with some regularity.
Posted by: Chris Clarke | April 6, 2006 10:29 AM
I fully believe that you are a responsible SUV driver
There's no such thing. Nothing says "selfish asshole" like owning one of those gas-guzzling look-at-MEEEEEE dick enhancers.
I like the ad; as ceresina says, it just might win. The "Ug drive Big Car!" crowd won't even realise they're being mocked.
Posted by: Bill Hooker | April 6, 2006 11:16 AM
I think I pretty much kiss the win goodbye with the suggestion that the emissions might wreck the environment. (Sure, in some circles that might be a selling point, but I think the advertising wonks at Chevy are a bit more guarded.)
Posted by: Janet D. Stemwedel | April 6, 2006 11:36 AM
Both very nicely done. I've seen some other hilarious ones.
Posted by: Honeybee | April 6, 2006 11:56 AM
I think I liked yours better because it appeals to a science geek like me :). Looks like their plan for user generated commercials back fired because the negative ads are in the limelight now.
A sidenote: The links don't work with Firefox ie the videos are not rendered. We need IE to play the videos.
Also, what makes a responsible SUV driver?
Posted by: Joy | April 6, 2006 2:47 PM
Hmm, I'm watching it with Firefox (because my feelings toward Microsoft are similar to my feelins toward honkin' big cars). I wonder if it's a plug-in issue.
As to what makes a responsible SUV driver, that's an ethical problem I haven't tackled yet. Stay tuned!
Posted by: Janet D. Stemwedel | April 6, 2006 2:56 PM
Damn, that's pretty good, Janet. Catchy, plays well, good message. I'll buy one!
Posted by: helmut | April 6, 2006 11:45 PM