Adventures in Ethics and Science

It’s day 20 of the 2009 Social Media Challenge in which generous ScienceBlogs readers (among others) help raise funds through DonorsChoose for books, supplies, field trips, and other classroom projects in cash-strapped U.S. public schools.

So far, we’ve made impressive progress, with 13 challenges mounted by ScienceBlogs bloggers raising a total of $19,462. You may recall that $650 of that total was donated by Hewlett-Packard, which gave $50 to each of our challenges. I’ve just gotten word from the folks at DonorsChoose that HP wants to kick in even more — with a twist:

HP has been tracking the competition closely and has already made a $50 contribution to your page, as a result of all of your hard work. The good news? HP wants to make yet another contribution to your Giving Page. The more you raise by this Sunday, October 25, the more HP will contribute!

Next week, we will distribute $200,000, the rest of HP’s contribution, to all Social Media Challenge Giving Pages. But this time, your share will be calculated on a pro-rata basis based on the amount you’ve raised by Sunday. What does that mean? Now is the time to motivate your readers, followers, friends, fam and fans to donate to your page, so you can claim a larger share of the funds!

And there’s yet another bonus: after the Challenge is over, everyone who donated to your Giving Page will get a DonorsChoose.org Giving Card, courtesy of HP. Those donors will get to decide which projects are supported with HP’s $200,000 in funds.

In other words, if you’ve been holding off on donating, the next five days are a perfect opportunity to get more bang for your donated buck by helping your favorite blogger with a challenge get a larger share of HP’s money. And seriously, if all you can donate is a buck, that’s help we’re happy to take.

Also, don’t forget: prizes!