conflict of interest

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Today ScienceBlogs launched a new sponsored blog, Food Frontiers. The sponsor is PepsiCo. Here’s the description of what the blog is going to be about from its inaugural post by Sb overlord Evan Lerner:

I’ll confess that I am not one who spends much time reading the reviews of books posted on the websites of online booksellers. By the time I’m within a click of those reviews, I pretty much know what I want. However, a lot of people find them helpful, and the ability to post your own…

Let’s say you’re a book review editor for a large circulation science periodical. You receive books from publishers and you look for scientists with the relevant expertise to write reviews that really engage the content of the books they are reviewing. The thing with having the relevant expertise, though, is that it may put you…