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Matthew C. Nisbet, Ph.D, is a professor in the School of Communication at American University where his research focuses on the intersections between science, media, and politics. E-MAIL: nisbetmc@gmail.com

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October 30, 2006

DRAMA AND FIREWORKS AT SOCIETY OF ENVIRO JOURNALISTS' PANEL ON GLOBAL WARMING: Senate Staffer Repeats Inhofe's Hype About the Media; But Andrew Revkin of the NY Times Gets Kudos from American Spectator For Putting It All in Context

Category: Enviro/Science Reporting

Over the weekend, I appeared on a stellar panel at the National Association of Science Writer's meetings in Baltimore that featured Ralph Cicerone, President of the National Academy of Sciences, Dan Vergano from the USA Today, and Juliet Eilperin...

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October 29, 2006

MICHAEL J. FOX SAYS WISCONSIN HOLDS A SPECIAL PLACE IN HIS HEART: Gov. Jim Doyle is the Latest to Assert that the GOP Stands in the Way of Progess, Is Stifling Economic Growth, and that The Party Needs to Be Held Accountable

Category: FRAME: Economic Competitiveness

It used to be that candidates posed with babies, and George W. Bush still does, especially when using photo-ops to frame instantly for the public that stem cell research is really about "research on young humans." To fight back,...

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October 26, 2006

IS THE GOP STANDING IN THE WAY OF PROGRESS? Why the Fox Stem Cell Ad is Such an Effective Frame Device

Category: FRAME: Social Progress

It's been a long and very busy week on campus, with several major articles in the works, and midterm grading in full swing. Yet I had to weigh in briefly on the relevance of framing to understanding the controversy...

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October 18, 2006

AAAS NEWS SUMMARY ON "FRAMING SCIENCE" TALK

Category: Political Mobilization/Activism

I have been meaning to type up a brief summary of last week's talk at AAAS HQ here in DC. The presentation packed the auditorium with a crowd of about 200. However, AAAS beat me to the punch, posting this...

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October 16, 2006

DEMS' COMMON GOOD VS. THE REPUBLICANS' RADICAL INDIVIDUALISM: Democratic Strategists Converge on Frame Device that Immediately Communicates Party Ideals

Category: Political Mobilization/Activism

How do you communicate the underlying meaning and values of a political party with a single word or phrase? Republicans have boiled it down to "national security, tax relief, and family values." And now Democratic strategists think they have figured...

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CLONING, YOU-TUBE, AND ROBERT NOVAK: Columnist Opens by Referencing 'Missourians Against Human Cloning' Video on YouTube; Political Ad Frames Missouri Constitutional Amendment as Really About Public Accountability

Category: FRAME: Public Accountability

Last week, I detailed the growing use of YouTube as a strategic communication tool. Now, in today's Chicago Sun Times, Washington Post, and in other papers across the country, there appears a leading example. Syndicated scribe Robert Novak opens...

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October 13, 2006

WHAT DOES THE PUBLIC THINK OF BUSH ON GLOBAL WARMING? For Republicans, the Issue Polls Way Behind Flag Burning and the Inheritance Tax in Importance; But Overall, the Public Rates the President's Job Performance on Global Warming as Miserable

Category: Global Warming

As usual, global warming is no where close to being a major topic of debate in the upcoming election, despite the fact that 2006 will be a historic high in amount of coverage at the New York Times and...

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October 12, 2006

CHEVY SILVERADO AD PRIMES 9/11 AND PATRIOTISM: Truck Commercial with John 'Cougar' Mellencamp Makes Terrorist Attacks Salient For Viewers Just Before Election; Boosts GOP Strategy to Define the Criteria Voters Use

Category: Issue Attention Cycles

You know you have reached a new ethical low in advertising when 9/11 is now fair game for selling commercial products, much less pickup trucks. But for those who haven't caught the ad, Chevy is running a commercial throughout...

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YOU TUBE AS STRATEGIC COMMUNICATION: Video Site Emerges as New Vehicle for Targeting Audiences; Examples Include Magnifying the Inhofe Hype; Targeting Teens with Anti-Drug Commercials; and Promoting Documentaries

Category: Blogging/New Media

YouTube is quickly emerging as a new tool for strategic communication. Uses include promoting documentaries by posting trailers and news clips (see this post on Jesus Camp), reaching bigger audiences with community-based or advocacy media (see this clip by...

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October 11, 2006

FRAMING AS A PUBLIC ENGAGEMENT TOOL: Slides from AAAS Talk Posted Online, Close to 200 Fill Auditorium for Science Policy Speaker Series

Turn out at this morning's presentation at AAAS approached 200, and it looked like the auditorium was completely full. It's a sign that interest in framing as a public engagement tool is really increasing. The Q&A session was a particular...

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