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Matthew C. Nisbet, Ph.D, is a professor in the School of Communication at American University where his research focuses on the intersections between science, media, and politics. E-MAIL: nisbetmc@gmail.com

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February 27, 2007

The Massive Failure of the IPCC Report to Break Through to the Wider Public Means New Communication Strategies Are Sorely Needed

Category: Global Warming

As I've chronicled at this blog, the IPCC report was a massive failure as a communication moment. The inability of the IPCC report to break through to the wider public about the urgency of climate change is just more...

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February 25, 2007

Ten Years After Dolly, Neither Cloned Super Models Nor Miracle Medicines Have Emerged

Category: Stem Cell / Cloning Research

Last week marked the ten year anniversary of the announcement of the cloned sheep Dolly. While the U.S. press largely passed on the moment, the Canadian and British media paid much heavier attention. In an op-ed at Canada's Globe...

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The Buffyverse and Incidental Exposure to Science

Category: Entertainment Media

One of the great paradoxes of contemporary society is that Americans by way of the Internet and specialized cable TV channels have greater access to scientific information than at any other time in history, yet knowledge of science and...

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February 20, 2007

That's Infotainment! Iraq, Anna Nicole, and Astronaut Scandal Dominate Most Heavily Covered Issues Since Start of Year; Global Warming Fails to Place in the Top Ten

Category: Global Warming

The major news organizations, especially the big three cable news networks, need a crash courses in ethics. Given all the major issues taking place in the world, how can they continue to pander to the American public's most base instincts...

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In Toronto, Former World Bank Official Delivers a Different Kind of Economic Framing on Climate Change

Category: FRAME: Economic Competitiveness

Where have you heard this one before? Back in September, Canada's Environment Minister John Baird echoed the predictions of a university economist when he claimed that if Canada were to meet its's 2008-12 Kyoto targets, it would require "a...

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February 16, 2007

The War, the Anna Nicole Media Frenzy, and the Brief Agenda Status for Global Warming

Category: Global Warming

In the week following the Friday, Feb. 2 release of the Fourth IPCC report on global climate change, few if any Americans reported that global warming was the issue they were following most closely. Instead, the public turned its...

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February 14, 2007

Blogging Makes Its Way Into the College Curriculum

Category: Blogging/New Media

At the beginning of the spring semester, I noted that the Political Communication Seminar at the University of Virginia and the English 12 course at UNC-Chapel Hill were making use of blogs in their course work, and were using Framing...

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Drudge Plays Games with DC Weather and Climate Change

Category: Blogging/New Media

Irony can be an effective persuasion tool. As pictured on the Drudge Report this morning with the headline: HEARING ON 'WARMING OF PLANET' CANCELED BECAUSE OF ICE STORM. The headline links to a Drudge posted press release, likely sent...

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February 13, 2007

As Congressional Lawmakers Launch Blogs, How Long Until Science Institutions Take Advantage of the New Communication Platform?

Category: Blogging/New Media

Where once it was the province of against-the-establishment rebels and citizen media types, major institutions are now taking wide advantage of blogging technology to promote their message or to expand their audience. And it's not just major media outlets...

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Breaking Through? Anna Nicole Smith and Astronaut Scandal Dominate Coverage of Global Warming

Just how tough is it to sustain news and thereby public attention to the problem of global warming? Exhibit A: The week after the release of the IPCC report, the issue failed to even crack the top five news...

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