Framing Science

A news release on a new survey from the Woodrow Wilson Center's project on nanotechnology:

Washington, DC -- A groundbreaking poll finds that almost half of U.S. adults have heard nothing about nanotechnology, and nearly nine in 10 Americans say they have heard just a little or nothing at all about the emerging field of synthetic biology, according to a new report released by the Project and Peter D. Hart Research. Both technologies involve manipulating matter at an incredibly small scale to achieve something new....

Synthetic biology is the use of advanced science and engineering to construct or re-design living organisms-like bacteria-so that they can carry out specific functions. This emerging technology is likely to develop rapidly in the coming years, much as nanotechnology did in the last decade. In the near future the first synthetic biology "blockbuster" drug is anticipated to hit the market--an affordable treatment for the 500 million people in the world suffering from malaria.

The poll, which was conducted by the same firm that produces the well-known NBC News/Wall Street Journal polls, found that about two-thirds of adults say they have heard nothing at all about synthetic biology, and only 2 percent say they have heard "a lot" about the new technology. Even with this very low level of awareness, a solid two-thirds of adults are willing to express an initial opinion on the potential benefits versus risks tradeoff of synthetic biology....

...At the same time, the poll found that about half of adults say they have heard nothing at all about nanotechnology. About 50 percent of adults are too unsure about nanotechnology to make an initial judgment on the possible tradeoffs between benefits and risks. Of those people who are willing to make an initial judgment, they think benefits will outweigh risks by a three to one margin when compared to those who believe risks will outweigh benefits. The plurality of respondents, however, believes that risks and benefits will be about equal. A major industry forecasting firm determined that last year nanotech goods in the global marketplace totaled $147 billion.