Retail DNA tests - personified by personal genomics company 23andMe - have been named Time magazine's Invention of the Year. The fairly lengthy citation notes that "[a]lthough 23andMe isn't the only company selling DNA tests to the public, it does the best job of making them accessible and affordable."
It's yet more public exposure for the personal genomics industry, pushing recreational genetic testing closer towards becoming a mainstream pursuit.
I note that 23andMe has wasted no time giving the award a central position on their home page and their corporate blog.
HT: the ever-readable Attila.
Life Science
Comments
Quote: "more public exposure for the personal genomics industry,"
This is not always a good thing.
Posted by: N/A | October 30, 2008 9:08 PM
Its not their invention if they did not think of the idea first. 23andme did not conceive the idea first. So, in my opinion they don't deserve this.
Posted by: Anonymous | October 31, 2008 3:35 AM
Correct. DNA Direct started way back in 2004. DNA Direct, who runs an ethical, legal, and well respected DTC company. They are the ones who deserve the award.
Posted by: N/A | October 31, 2008 10:31 AM
Anon: Agreed. Also iphone won last year even though the mobile phone was invented in the 70s, and youtube won even though video sharing was around back in the 90s. Time is waaay behind.
Posted by: drsm | October 31, 2008 11:47 AM
Oops!
This could be sloppy journalism, or they could be giving the award not for an invention but for publicity (in the U.S.). These explanations are not mutually exclusive, but Time look bad either way.
Posted by: Steve Mount | November 8, 2008 1:54 PM
Its not their invention if they did not think of the idea first
Posted by: zayıflama | November 15, 2008 5:20 AM
23ANDME: ENOUGH TO MAKE YOU SPIT?
Psst, you want eternal life?
On Sale Now: from Sergey and his wife.
All you need to do is pay
For them to own your DNA.
In return they'll give you back
Information that you lack
Genetic risk for this and that:
You won't know what you're looking at.
Some of it will be plain wrong
Or else you knew it all along:
But you can bet they'll make it pay
Now they have your DNA.
If you're at risk of getting fat
You'll soon be clicking on an ad:
There's always something you can buy
To treat you so you will not die.
It's personalised marketing:
The latest trend, the hottest thing.
If what they tell you isn't true
Read the disclaimer: more fool you.
Then, when you spend your precious time
Searching journals, all online
The more you look, the more you'll learn
How long you live depends on what you earn.
Suddenly you'll understand
The science behind the business plan,
The secret of a longer life:
Oh yes, they have it, Sergey and his wife.
Remind me now, why did you pay
For them to own your DNA?
When you start to think it through,
Shouldn't they be paying you?
Posted by: beerbelliesuk | November 18, 2008 3:27 PM