Personal genomics company 23andMe is now offering a discount of $200 for customers who buy three or more kits before December 31st.
In a press release the company explains the reasoning behind the price cut:
By offering this discount, 23andMe hopes to encourage families, in particular, to explore the unique features of the 23andMe Personal Genome Service™ that are of special interest to people who are related. These features allow family members to learn how genetically similar they are and how genes were passed down from grandparents to grandchildren.
Still unconvinced? Just imagine the heart-warming sound of your entire family spitting into plastic tubes on Christmas morning. Now that is the sound of the 21st century Christmas…
Example photo only. Results of buying a 23andMe kit for your children may vary from the scenario depicted.