deCODEme’s (apparently new?) Relationship Check feature, which appears to be a targeted version of 23andMe’s Relative Finder
algorithm, allows users to compare their genetic data to other profiles in the database and calculate the probability of a familial relationship.
My comparison with notoriously cranky deCODE CEO Kari Stefansson (pictured, left) gave me this reassuring result:
, genetic genealogist extraordinaire Blaine Bettinger
noted that deCODEme appears to have also introduced a brand new community section containing forums (all currently looking rather empty). A reader also recently noted via email the introduction of research questions asked when users consent to examining their results for each different disease.
It looks to me as though the offer of free analysis has been timed to expand the (by all accounts previously fairly tiny) pool of deCODEme users in time for the launch of these new features, all of which rely on a critical mass of users to be of much interest.
It’s an interesting approach, but unfortunately thus far all of deCODEme’s improvements look very much like attempts to clone innovations previously developed by 23andMe – which I suspect is not really a viable long-term strategy. We’ll see what they come up with next.
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